"I am honored to be the newest member of the Ariat Boots Pro team," reported Moraes. "I wear the best, and Ariat is the industry leader; their boots are a perfect blend of technology and tradition." In celebration due to its collaboration, Ariat will be having a contest in 2010 in which one individual Fan will qualified to win a trip to the next years PBR World Finals in Las Vegas – Winner will receive a VIP meal along with behind-the-scenes tour with Moraes,in addition to a bonus of $1000 worth of Ariat boots or shoes and clothing.
A native of Brazil, Moraes gained a Historical Record in the U.S. in 1994 the moment he ended up being crowned the PBR’s first World Champion. During 2001, Moraes received the actual honor of being the 1st rider to ever Win that title a second time, and in the years ahead he came out on top in 2006 which he won an unprecedented 3rd PBR World Championship title. Moraes retired from competitions in 2008, however remains active within the PBR being a commentator in addition to a member of the Rules and Regulations Committee and the Conduct Advisory Committee. In 2009, Moraes was granted the exclusive "Ring of Honor" which is presented annually to those who make a large as well as prolonged contribution towards sport of professional bull riding, both inside and out of the arena.
Ariat Boot’s V.P. with marketing, Susan Alcala noted, "We are thrilled to have Adriano on board, He is a true ambassador of the sport, a highly-respected member of the PBR community and unquestionably one of the best riders of all time."
Ariat Boots is an outstanding American manufacturer of riding boots. Beth Cross and Pam Parker, Ariat International, Inc. searched into developing engineered modern and traditional western style boots for riding, work, and casual wear. Footwear engineers were hired by Beth and Pam to reexamine riding boot specifications, due to the fact that classic English and Western riding boots were made using historical methods using stacked leather which often wears nicely nevertheless offers minimal cushioning. Shipping the very first production of boots in 1993, Ariat boots consistently take complete advantage of the rubber pads and heels. Since its start, Ariat has long been regarded as a preferred English riding boot brand, and has sponsored many equestrian events.
Ariat Boots is the Title Sponsor of the Ariat Playoffs, the final four competitions of the Wrangler ProRodeo Tour, and also the Official Boot of the Tour. Ariat Boots is undoubtedly proud to be the Official Boot and Belt of the National High School Rodeo Association, Oklahoma Reining Horse Association, Texas Youth Rodeo Association, and United States Team Penning Association.